About Me

My expertise is in defining product vision, discovering business and user needs, establishing effortless user flows and ultimately, designing unique interfaces. Each step in this process is crucial in understanding the how and why of the final deliverable, as well as how it contributes to a product’s lifecycle.

My design education was formed with equal emphasis on strategic design thinking and visual composition and execution. Although the mediums and tools have evolved over time, this foundation remains at the core of the roles and projects I undertake.

 In my past and present endeavors I’ve had a hand in defining the vision & scope for products, built user flows & established interactions, defined marketing strategy and copywriting, and created visual brand and design systems.

I love working with products, defining and achieving paths to their success. If you’d like to chat, get in touch with me at hello@melwoodard.com.

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