Keeping up with the news can be exhausting. Even though we have greater access to information than ever before, it can be difficult to piece together and understand a story among all of the noise and fragmentation on the internet.
We believe everyone should be able to understand what’s happening in the world without reading through hours of articles a day. So we set out to make current events more relatable and understandable through visual storytelling.
Increase awareness and understanding of current events. By breaking down complex topics we lower the barrier to understanding and help create a more informed public.
Engage a generation that isn't dependent traditional news outlets. Instead of forcing them to come to us, we came to them via Facebook, Twitter and other social outlets.
Timeliness was crucial to stay relevant with our viewers. There were some stories we developed in a matter of days from initial research to final design. Striving for excellent visual communication while balancing tight turnarounds was imperative to success.
On January 18th 2012, millions of petitioners came together in protest against the US government’s proposal to censor the internet through the proposed SOPA and PIPA laws.
We swiftly produced a story covering the protest, backstory, and further implications. The design of the story uses specific visual themes and illustration styles that reinforce the mood of the topic, while managing the pace and calling out the most vital facts.
Our hope was to bring awareness to the subject and engage those who had shied away from long-winded laws with cryptic acronyms. In addition to high circulation on Facebook and Twitter, the story was featured in the Huffington Post, Adweek, Ubergizmo and the front page of Reddit.
Everyone knows eating and sleeping well are important, yet few of us understand the scientific background, how it’s been shaped, and how much it truly impacts us.
These two stories had a broader scope and shelf life, enabling our team to do more in-depth narrative and visual exploration. In turn they saw a longer shelf life and recirculation through social media.
We took cues from popular culture for stories as well. When the Pawn Stars show became popular, we took a closer look at the history of pawning, its development in different cultures and its impact on our economy today.
My time at Cut Media was well spent learning how to prioritize and make efficient design solutions within tight time constraints. I developed a sense for the important pieces to emphasize in a story how to use design elements to guide a reader’s experience through the ebb and flow of a narrative.